Quote of the Day

We are all robots when uncritically involved with our technologies.

Marshall McLuhan

Corporate Sustainability

A business approach built around social and environmental considerations that creates long-term consumer, employee and shareholder value.

Corporate sustainability not only creates a green strategy aimed towards the natural environment, but taking into consideration every dimension of how a business operates in the social, cultural, and economic environment. It also formulates strategies to build a company that fosters longevity through transparency, proper employee development and resource efficiency. Many a time, sustainability that aims at driving efficiency and other objectives also prompts innovation.

Corporate sustainability is an evolution on more traditional phrases describing ethical corporate practice such as corporate social responsibility (CSR) or corporate citizenship.

30 May 2011 03:23:48

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