Quote of the Day

One of the things I've had the advantage of, growing up and being close to the top management of this company and other companies for most of my life, is seeing how CEOs start to believe in their own infallibility. And that really scares me.

Bill Ford


Concept Briefing:

Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals. Simply, if it doesn't facilitate a "sale" then it's not marketing.

Continue reading 26 Jan 2007 08:44:27

Customer Relationship Management

Concept Briefing:

Customer Relationship Management - CRM is a business system that enables organizations to better serve their customers through the introduction of reliable processes and procedures for interacting with those customers.

Continue reading 24 Jan 2007 08:37:21

Brand Equity

Concept Briefing:

Brand equity is the value built-up in a brand. The value of a company's brand equity can be calculated by comparing the expected future revenue from the branded product with the expected future revenue from an equivalent non-branded product. This calculation is at best an approximation. This value can comprise both tangible, functional attributes (eg. TWICE the cleaning power or HALF the fat) and intangible, emotional attributes (eg. The brand for people with style and good taste).

Continue reading 16 Jan 2007 20:27:02

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