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Quote of the Day

Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall.

Stephen Covey

Strategy

Johnson and Scholes, in their book: Exploring Corporate Strategy: Text and Cases Reviews, 2006 define strategy as follows:

"Strategy is the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations".

In other words, strategy is about:

30 May 2011 11:06:56

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